My Wife Was in an Accident

My wife absolutely hates driving home from work because the rush hour traffic is usually pretty horrible. She has lost her patience a few times with other drivers who were in a hurry, but she never was involved in an accident because of one of them until two months ago. A car was supposed to yield to oncoming traffic but decided to take a chance that the oncoming traffic would yield to it. Well, my wife didn’t have a chance because the other driver ran right into her. We ended up contacting a Sacramento car accident attorney because the insurance companies were causing issues with her medical options. Continue reading →

How Not to Review a Book

Dismayed. Disappointed. That was exactly how I felt after reading your review of Mr. Mike Uzor’s book, How to Buy and Sell Shares in Nigeria, published in Financial Standard of December 20, 2004. I should have said that I was dismayed, but not disappointed. Because that was my first time of reading your “review.” For I do not know if you used to write masterpieces. Perhaps, you wrote the said “review” on your “bad” day.

In one of my published books, How to Write a Best-seller, I wrote that the author that would write an error free manuscript has not been born. That includes myself.

Great writers like Miguel Cervantes who wrote Don Quixote and James Joyce the author of Ulysses made mistakes. Bill Clinton’s book, My Life, is said to be short on editing. And Tom Clancy himself pays an editor $2.50 per word to proof read his works.

So, writers are susceptible to slips, errors. In that review, however, you not only betrayed a shocking ignorance of the rules of English grammar but also an abysmal incompetence about how to review a book. The review reads part biographical and part lazy student’s book summary.

You don’t start a book review by devoting five long opening paragraphs in a twenty paragraph work to announce the degrees and honors garnered by the author. That is not the first thing the reader wants to know. In fact, that blaze of glory biography; that “I hail thee” guitar in hand introduction, passes you off as a paid praise singer, not a book reviewer. Not that I detest paying book reviewers to do reviews. But there must be “a method to the madness” according to the bard, William Shakespeare.

If your method is to first give your readers a long list of the author’s degrees and awards, I think that you will be at a loss if you were to review literary greats like Charles Dickens, William Makepeace Thackeray, Jane Austen, Emily Bronte, and many others. Because they had no degrees.

One could see how you were desperately reaching your hand into your vocabulary bag to qualify the out of this world author who “bagged his first degree”; was “founding business editor”; reported for “both local and foreign publications”; is “concretely grounded in management consulting”; has “become a renowned financial analyst / investment adviser”; is “a regular commentator on macro-economic policy matters”; and now “managing director / chief executive.” Thank heavens! I thought it wouldn’t end. Even the Nobel Prize winners didn’t get that citation. Ask your brother, Professor Wole Soyinka.

A prose work should be lively, jazzy. But when I finished reading the excellent biography, and went into the “review,” I was confronted in every paragraph by the following sins of literature: repetition (the word sub-concept was mentioned seven times); redundancies ( “According to this author on how to become a shareholder, you can either become a shareholder . . .”); ineffective sentences (“On a how to beat inflation, this author didactically illuminates that with inflation rate rising and interest rate falling under heavy government pressure on banks as we have seen over the past few years, if you are earning less than inflation rate on your money, then you run the risk that the real value of your savings is being washed off by rising consumer prices”); disjointed paragraphs ( one long sentence per paragraph as the one above); meaningless words (“didactically illuminates”); quoting a bad sentence (“For many people who are quite interested in share INVESTTING”); circumlocution (“ In addition to these 15 basic chapters, there is another section, a textual appendage of sort.”)

I was ashamed reading through those sentences. In the name of the muses, what do these mean? “The sub-concepts of what a share is”; “the sub-concepts of what you should know”; “this author nationally x-rays the sub-concepts of the possibility of risk in share-making”; “this financial analyst examines the sub-concepts of the basic nature of unit trusts”; “the concepts of what to consider”; “the sub-concepts of starting to invest”; “the simplicity of conceptual presentation.” You actually have a romantic attachment for that word, sub-concept.

Then toward the end of the “review,” you played smart by trying to correct a few grammatical errors in the book. Like telling us that presently (American) should have been currently or at present (British). That was good editing—straight from the 6th edition Oxford dictionary (page 919 box).

The point is that it is not necessary for a reviewer to make a list of the badly written words of the author and publish it on the pages of a newspaper or magazine. You can do that if the review is for the eyes of the author only.

Not many writers like it—especially if the reviewer has been paid to do the work. He could simply say in his review that the book needs editing. You know the saying about those who live in glass houses that take delight in throwing stones.

That old saying became poignant to me as I read the next sentence explaining the reason for your correction: “to achieve a high level of GRAMMATICALITY.” To tell you the truth, when I read that sentence, I thought that a stray missile had just come from the Middle-East and landed on my desk. I docked. Grammaticality? Where did you get that?

I don’t know what the author of the book must have done after reading the “review.” I guess he must have been full of thanks to you for letting his “great” book appear in your newspaper. If so, he got it all wrong. You did him a great disservice.

The book was about buying and selling of shares. Now, let me answer your question: “Do you aspire to make money through buying and selling of shares?” My answer is yes, but not by reading the book that you have just “reviewed.” You killed it!

There are some things that good editors and reviewers do. First, they cross check facts with other editors. Second, they read good reviews in respected newspapers and magazines. You can find excellent book reviews in London Review of Books and The Spectator.

Those of us who are in the writing business should have the humility to learn. There is more to editing than sitting in swivel editorial chairs behind huge mahogany desks, looking through tinted glasses like mine, and giving deadlines to less privileged reporters. Writers should know that their writings are read by authorities in the language—and that includes the native speakers. So, there is need for us to strive for perfection—to write living, meaningful prose.

In those good old days, students learnt English by reading newspapers and magazines. “Not anymore,” according to Raven the bird. These days, everyone is a writer and an editor. I remember a principal lamenting that an English graduate job applicant couldn’t write an application letter. It is as bad as that.

But I am happy that there are a few humble ones. Not long ago, I was discussing editing with the head of the English department of a prestigious university. I was surprised when she admitted to me that she gives her works to a junior lecturer, who she says is good in the language, to edit for her. When I heard that, I thought I was transported to the ideal world of Sir Francis Bacon’s New Atlantis. And my respect for her grew from that day on.

If you like truth, your prose was drab, breathless, dead. Just to tell you how bad it is, you never for once mentioned the title of the book in your “review.” What I kept seeing were references like: “According to this author, the production of the book”; “Structure-wise this book is segmented into 15 chapters”; “Chapter two of this book”; “Stylistically speaking, this book is a success.” I kept asking myself, Which book is he referring to?

I could only find the book’s image, not an existing book title that was being referred to. You just wrote dangling modifiers. The GRAMMATICALITY of the “review,” therefore, is hopelessly wanting.

Writing is not a crossword puzzle. Or a game of charades. Good prose should be clear– devoid of ambiguities. There should not be sentences like: “The witches said to Macbeth.” Because what they told him has two meanings.

How to Write a Book Review

Writing a quality book reviews sounds simple… until you need to do one. Learn how to write a book review that will seriously promote the book you read, from someone who writes book reviews for a living.

One of my favorite pastimes is reading. I literally devour books, up to 6 per month. As I am reading, I often realize that what the author is sharing is a profound truth that needs to be realized, and implemented, by more people in our world.I do not have enough reading friends (to tell about the book) to feel satisfied that I played my part in spreading this truth. The solution? I write reviews online.When you write a book review online, you are spreading the news about it. You are creating awareness, and promoting the book. As people see and read your review, they will most probably be enticed to read the book (if it’s a good review) and the message of the book is spread further and wider.The only question that remains is “How do I write a successful, high-quality book review?” I hope to answer that in the rest of this article.Firstly, a set recipe for creating a book review is not necessarily a good idea. Organic is the new way. People like to read something from the heart, something natural and authentic. Something organic. Therefore, let your emotions and your heart be your guide.Write about books that you feel passionate about (why in the world create a buzz about something you dislike?), but also write the review in a way that communicates your strongest emotions on the subject matter.Secondly, use short, sharp sentences and paragraphs of four or fewer sentences. Reading an online review is something that you are supposed to enjoy. Fancy, difficult-to-grasp words, complicated sentences or paragraphs that look like pages hardly ever contribute to my enjoyment of reading anything online.I prefer lots of white space, and writing that communicates FAST.As a third point, I will consider adding a section on how the book read. You will agree with me that some books read easier than others. Is this book long? Did you need to fetch the dictionary once or twice? How long are the pages? What is the font size used?How many footnotes were used? Did that distract you? All these things are factors contributing to the reading experience. And where better to talk about a reading experience than in a book review?Fourthly, I would consider making the main aim of my review to share the main message of the book. What sells a book is its message, or topic. Share with your readers what this is, in your opinion, and share with them why you are excited about this message.I prefer never to write about books that I am not excited about, or that I would like to criticize. I am not a criticizer… I just want to promote quality, useful books. Books that will make a difference in other people’s lives.Finally, add some structure to your review. Share your main thoughts in the first few paragraphs, while making sure you introduce the book thoroughly. End the review with a Conclusion, maybe right after telling readers what the book meant to you personally.What better proof is there of the fact that a book is life changing than the testimony of someone who read it? Go on, share your story. Tell those readers how and why this book made a positive impact on your life.Good reviews conform to certain accepted length guidelines. I would call a 300 word review short, an 800 word review solid, and a 1,300 word review long.So, there you have it. My advice for writing an online book review. What do you do once you have completed it? Good question. You can post it on your own blog, or website.If you are going to publish reviews on your own site or blog, consider rating the reviews. Five stars to a good review and four stars to a fair review. If a book deserves less stars than that, I will not write about it.You can also post reviews on the Amazon website.Or, you can post it at one of the numerous free article directories. Here you are sure to get the word out, as webmasters and newsletter authors will pick up your review publish it.Have fun reading! And then next time you discover one of those real life-changing booksPsychology Articles, why don’t you take a bit of time to do a review on it? It might just be a blessing to someone who really needs it.

Writing a Book Review: What NOT To Do

Writing a book review is a skill that can be helpful in influencing book choices for readers. For this reason, book reviewers are sought after in the writing industry by both authors and readers. However, in order for you to gain a good reputation as a book reviewer, there are certain areas to be avoided. Here is a list of NOT-to-do’s as a book reviewer.

If you’re not quite ready to make the final leap into becoming an Author, consider getting your feet wet as a book reviewer. Book reviewers tend to attract a lot of recognition in the writing industry because they have the authority (arbitrarily speaking) to influence the opinions of scouting readers. Another appealing benefit is that there are no barriers to entry for becoming a book reviewer. In fact, a simple browse through Amazon will affirm that millions have tried their hand at writing a book review. So for you, the goal becomes distinction. You have to make yourself stand out amongst the masses; and here are a few tips of what NOT to do in your quest for differentiation.

DO NOT Neglect to add a synopsis

Very often reviewers tend to start writing a book review without providing a short synopsis of the book. This is not the best approach. Readers need to know a little about the book before thrusting them into the details of your review. Offering a short synopsis about the book not only grabs the attention of prospective readers, but it also gives you more credibility by showing that you’ve actually read the book. The overview doesn’t need to be long; a short two-three sentence summary to kick-off your review will suffice. In the end you’ll find that not only will readers look forward to your book reviews, but Authors will come to recognize and appreciate the thoroughness of your work.

DO NOT Give away the ending

Everyone hates spoilers! Still, there are reviewers that have a habit of giving away the most intriguing details of a book in their reviews. Try not to make this mistake. If you give away the conflict, climax and resolution when writing a book review, then you’ll leave nothing left for the reader to look forward to. Instead, try and highlight what the reader can expect to gain from reading the book. This can be an emotional benefit or something insightful and educational. Your review becomes valuable when you’ve given readers an idea of whether or not the book can fulfill their own personal needs.

DO NOT Provide a superficial insight

Don’t be superficial in your reviews by simply providing a basic idea of the plot and characters. If you start rambling too much about characters, there is a good chance the reader won’t know what you’re talking about anyway (unless of course it’s a sequel). Your job is to dissect the book’s deeper meaning and transfer your analysis into a comprehensive review. You can even personalize your review by sharing what you gained from reading the book. The more insightful you are, the more you’ll stand out from other reviewers.

DO NOT Lose balance

Imbalanced reviews have the tendency to either be overly positive or excruciatingly negative. The overly positive reviews have “this is my relative” written all over them, and the brutally negative reviews scream “I’m a miserable loser”. Consider writing a book review that blends the positives and the negatives. By doing so you’ll help the reader make a well-informed book choice without damaging the Author’s character or self-esteem.

Advice for the Bad Book Review Blues

When you get a bad book … just been notified a review of your book has been posted. You’re all excited and can’t wait to see what has been written. You’re clicking onto your book’s page wh

When you get a bad book review

You’ve just been notified a review of your book has been posted. You’re all excited and can’t wait to see what has been written. You’re clicking onto your book’s page when…Oh no! They hated your book! This bad review is going to turn away customers from buying your book. Wait! This isn’t the end of the world. Here’s 3 tips to deal when you get a bad review.

1. You can’t please everyone!

Example: One of my favorite authors is a bestseller but the author didn’t receive such hot customer reviews.

Another example: I was reading some book reviews and one of the books had one of the worst ratings ever. I clicked the link with curiosity to find over 20 customers had reviewed the book and loved it. In life, you can’t please everyone. Will a bad review discourage future customers? On to my next tip.

2. A bad review doesn’t have to mean bad profit.

Not all customers look at a bad review as their only guide to buying. In fact, if your review is so awful, they may even buy the book to see if it’s really as bad as the reviewer rated it. There’s the saying that curiosity killed the cat, curiosity in this case could help you. Customers also realize that everyone has different tastes. Maybe the reviewer didn’t like your book, but who’s to say someone different won’t? It may be bad publicity, but none the less it may help you. In fact, sometimes a customer may have read the bad review but only remembers your name and or the book’s title.

3. If you’re getting more than one bad review.

It’s understandable if you’re disappointed. It’s expected, but do not allow yourself to become discouraged. If you’ve published an e-book and can easily edit your work, bad reviews can actually help your writing. Now don’t go crazy and change everything! But if reviews are constantly pin pointing on one certain area, review your work and see if and how you could improve it. I know reviewing repeatedly can be hurtful but if it can help your e-book, isn’t it worth considerings? Also, don’t start picking apart reviews right awayFree Articles, give yourself time to go over them. Picking apart your reviews the moment you receive them could prove fatal to your self esteem.

A Totally Biased Review of the Book by Jeff Olson, “The Slight Edge”

An insightful review of Jeff Olson’s book, “The Slight Edge” and how it struck the author of this article. This book will have an impact on your life and cause you to examine your “stinkin thinkin” and “attitudinal sclerosis.” This review is light hearted and touches on many of the concepts presented in the book. Hopefully this review will entice you to buy and read the book. It’s well worth the time and investment.

Because of what Jeff has written, this review a very “biased review” since it strictly deals with my reactions, assumptions, and opinions.

Jeff’s book really made a positive impact on me even though I have read many network marketing, MLM, personal development, and home based business books over the years. This book challenges your current thinking, philosophy, and attitudes toward your life. Reading this book, it’s really about your life, what you can do for it, and what you can do with it.

Jeff points out, with simplistic accuracy, the steps one can take to get control of several aspects of one’s life. This includes impacting directly on one’s relationships, spiritual, financial, and health attitudes and beliefs about what one can and can not really control to improve these areas.

The key premise of this entire book is promoting the philosophy and concept of “The Slight Edge” just what it is and how it can affect our lives. Practicing the slight edge in the performance of your everyday activities either has it working for you or against you; as an example, brushing your teeth. If you skip it today is that easy? Yes. Will it make a difference today? No. Will it make a difference over time? Yes. There in lies the key. Simple daily decisions may either impact you in the long term in a negative, not brushing your teeth, or a positive, any cavities and good gums, manner. The key concept is very simple but can have dramatic effects on one’s life. Agreed? I mean, do you get it?

Jeff presents easily understood steps and concepts to incorporate into your daily action through several situations where you might improve your life. One that particularly struck me was his effective and simplistic way of developing and making obtainable goals in life. His explanation of having a plan to start but not the same plan for the finish, really hits home as I always think of a plan from start to finish without adjustments. It doesn’t exist. Plans are a living entity that must always be reviewed and adjusted, in his words, “plan, do, review.”

His presentations on developing workable goals included the concept of thinking big, envision success, keep the process simple, stick to the basics, and start. Just the starting of a project, being as important if not more important, than the planning. It’s the actions of taking the first step in the direction of your goal that make the difference between “doing” and “deciding to do.” For greater success, double your failure rate. I love this as it is classic grassroots logic. How many times have you heard this or even personally experienced the benefits of “doubling your failure rate?”

All in allArticle Search, I would highly recommend this book to everybody who is living life today. “The Slight Edge” application of principals and philosophies is far reaching to all people on all levels. Have the personal experience of having Jeff sitting across the table with a cup of coffee and talking only to you as that is the manner in which this book is presented and it’s a fast read. What a positive experience. Take the opportunity to read this book and don’t miss out. It could very well change your life.

Book Reviews – Are They Really Necessary?

You have just received your masterpiece in print, and it’s both exciting and scary at the same. Perhaps you’ve just realized that you aren’t the only new author out there, and nobody knows who you are. Perhaps you’ve just asked yourself, “How competitive is the book publishing industry anyway?” The statistics may surprise you. According to a recent survey of the top book publishers, an estimated 25 million people in the United States consider themselves writers, but only 5% have actually been published. Even more surprising is the fact that an astonishing 5 to 6 million manuscripts are still looking for a publishing home at any given time. So the real question is, in this flooded field of book writers, how would a lesser-known novelist get noticed? In this highly competitive industry, how can you, as a first-time author, turn your dreams of having a best seller into a reality? Possibly the most important step you can take in ensuring the success of your book is to be actively involved in your own promotion. If you have just written your first, or even second, book and you are not yet well-known in the literary world, your chances of getting signed by a major agent who could “take you all the way” are pretty slim. Once it’s published, promoting your own book takes hard work and diligence, and you have to be resilient. As your own book promoter, it is common to be anxious and you may want to start your book tour right away, or begin scheduling book-signings at retail bookstores nationwide. However, getting stores and retail outlets to promote a book that no one has heard of is unlikely. So, now what do you do? One of your first tasks is to get your book reviewed. If you are like many other new authors, you have probably always thought that book reviews are typically unsolicited. Now that your book is in hand and ready for sale, however, you don’t have time to wait for the local columnist to stumble across your book, read it at his leisure and then hopefully be inspired enough to write a review in the town paper. In the real world of book publishing, reviews are indeed solicited and are sometimes a fee-based service to newly published authors. Contracting a professional book reviewer has many benefits; the first and most obvious is a well-written book review. The book reviewer will not only critique the book, but the author as well. It’s important the review be favorable, as a less-than-favorable review would be detrimental to not just you and the sale of your book, but also your publisher. Your professional book review will probably be posted on many review sites, directories, and online bookstores. The review can also be used in all of your promotional material. If you acquire a book reviewer prior to publication, the endorsement can be included in the book cover. Typically, the review should be the foundation of your campaign. Book reviews are by far the best way to let the public know your book is available, and is worthy of being read; the review can be vital in the success of your book. Using a book review service is a good idea, especially if you are a self-published author, as it is extremely difficult to grab the attention of media and potential readers in this saturated industry. Be sure your book review is not a sales pitch; that’s your job. A book review should entice a reader to pick up your book, and hopefully not want to put it down.

Book Reviews

Many people of all ages enjoy reading books as a past time, books are one of the most accessible mediums of all and can be read by people anywhere and at anytime. One of the problems faced by someone who enjoys reading books is that there is such a sheer volume of books available from novels to biographies and recipe books to factual publications. This means that readers are faced with many choices on which book to start reading next and whether a book they read will be worth the time and money they spend on it. One way that many readers can find out information about a book is to use online book reviews. Many websites, large and small provide these online book reviews for people to use free of charge. People who have read a particular book can write a review describing what they thought of the book, the strengths of the book, the weaknesses and even a short synopsis of the plot. Other users of the site can then read these reviews and decide whether they wish to read or indeed purchase the book. These sites also help readers by allowing them to read reviews by people with similar tastes in literature as themselves. Many people who post reviews will have a list of their favourite books or books that they have recently read to help narrow down the reviews they are interested in. Many of these book review websites offer discounts for online book purchases which encourages users to purchase. This can help to increase interest in the site as well as encourage the people who have purchased the books to write a review and increase the size and popularity of the site. The percentage of books being sold online is increasing year by year due to the convenience offered by online retailers such as Amazon and WH Smiths website. A major advantage of online book stores and online book reviews is that they are so very easily accessible. Rather than having to visit many stores in shopping malls or on the High Street in order to try and find out information on books or to purchase the books themselves, people can do all this from the comfort of their own homes. It allows users to make more informed decisions on the book they wish to purchase and also means that time is not an obstacle. Nobody has to rush round shops trying to find the book they require, they can instead read many book reviews by like minded people at their own leisure so to absorb more opinions and information about the books. This allows them to be more sure and more satisfied about the purchase they eventually make.

Getting Effective Book Reviews

Every book sells better with good book reviews, but who do you know who will provide you a great review? Do you know anyone who has the clout to raise eyebrows and gain you the level of attention your book deserves?

When people are browsing Amazon, Barnes and Noble or other online bookstores, they pay attention to what others have said about a book. The choices they have to purchase a book are insurmountable to make a simple choice, so how will you compete with all of the other books available and stand out in the crowd?

I did a brief search for Law of Attraction books and the results on Amazon are 8,893. How to Start a Business has more than 64 thousand results and diet books more than 77 thousand! Any category you choose will show you the competition is stiff.

Book reviews have proven to gain attention of those searching for a book, especially from online resources. Often authors will trade reviews to build up a stockpile of reviews, but the real gems are those reviews written by well know authors and experts in the same field as the book’s topic.

One of my friends sent a request to 25 well known speakers and authors requesting a testimonial for their book and sent along a copy of the book so they would know it was not just a fishing expedition. They received two generic comments about their book, but the names on the comments were priceless.

Another author I met while I was in Arizona told me he sent out 50 review and testimonial requests to well known individuals and received 12 in return. What was the difference? He actually looked through their books, used words they had written and wrote out the testimonial for them. He told them in his request what he had done and if they agreed all they had to do was send the suggested testimonial back signed or with the changes they preferred. He only requested reviews from people who were in the same field he is in and not just random authorities.

The difference in the response was impressive to say the least. Well known people are busy people, often with too much on their plates to read anyone else’s books or to write out a review and put their reputation on the line for someone they’ve never met. When you make it easy for them the results you achieve will be much greater.

There are many other resources for great review results. Newspaper, magazine and periodical editors and reviewers can make an impact on the perception of their subscribers and sway them to purchase your book with a positive review. They are often overlooked in today’s marketplace. One of the best reasons to have them do the reviews is they have the built in audience who already trusts their opinion.

Good book reviews impact Amazon algorithms drastically. It is one area of marketing however most authors shy away from. One method of gaining reviews is to write reviews for other books listed on the online bookstores which are in your genre and you will more than likely receive a reciprocal review in return.

Then, there are paid reviews. You can pay as much as $400 for a well known and respected reviewer. It doesn’t mean your book sales will sore overnight either. You might see an increase, but there are no guarantees. The reviewer will provide their honest take on your book and based on their reaction, it might not be what you are expecting from a paid review.

There are other sources such as Google’s “15 minute book reviews”, “San Francisco Book Review” or even “Pacific Book Review.” They can be fairly expensive but they will guarantee the will review your book for around $150.

The best place to start however is Midwest Book Review. They don’t charge for reviews and they are well respected and make their reviews available to libraries as well as posting the reviews on their website.

There are a few more suggestions such as Reader Views, The Book Reporter, and for ebook reviews, Kindle Obsessed, The Kindle Book Review and Red Adept Reviews.

But don’t overlook the book obsessed blogger who scours the world for their next favorite book of the week. Yes, they’re out there and all you have to do is ask them for a review and send them a copy of your book if they agree to read it. But don’t expect an immediate return on your requests, everyone seems to have more to handle than they have time to accomplish their tasks. So be patient!

Using Twitter to Get Book Reviews

One of writers biggest challenges is to get book reviews, whether good or bad. Not that we want bad reviews, but, we do need book reviews in order to sell more books. It is like the chicken and egg puzzle, you can’t sell books without reviews, and you can’t get reviews without selling books.

Yes, you can get friends and family to do a review, although you do need to be careful here as Amazon can detect an invalid review or a review from a family member. Those reviews that are detected as too close to the writer are not generally published. I think they want to discourage writers from pulling in family members to do a review and actually have you go out and get third party reviews which, in turn, will give more legitimacy to the review.

So what can you do about it? I know for me, those reviews are all important, and the more I have the more likely I am to sell a book.

Here are some simple guidelines to help you through the process:

Find one or more reviewers that are relevant to your genre. In other words, do not look for reviewers for a science fiction book by finding someone that reviews business books. Your job here is to find those relevant reviewers using at least one social media platform. In this article we will use Twitter to get to the reviewers you want.

Start by doing a Twitter search for [your genre] book reviewer. I generally will then pick the option from the bottom of the list “Search all people for… ” You will be confronted by a number of options for your search. Using the Accounts tab at the top will yield hundreds of Twitter feeds. If you prefer you can simply head to the Top tab and go from there.

Open (in a new tab) one or more of the search results. This way you will be able to find out a little more about the reviewer. How many people they follow, how often they tweet, and perhaps a look at their personal website.

What to look for in a reviewer: Active postings of reviews, a list of followers that seems reasonable, a website that publishes the reviews, and someone that is passionate about your genre.

Avoid the top tier reviewers as they are likely to have a long list of books to read ahead of yours, you want to find good reviewers who will have time to really read your work, and get the review out in a timely manner.

Look up the latest tweets on reviews from the current list you have put together, go under more options and select tweets to get a good insight into some of the reviewers in your search.

Under more options, selected the Advanced Search from the bottom of the list. This is where you will be able to zero in on the exact reviewer with whom you wish to connect. What you want to do in the search criteria is added as much as possible in order to really get to those reviewers that have good ratings, have a following, and love to read. You should not have to pay for a review but you may have to buy the book or send them a copy so they can do their work.

Make a list of reviewers as a start, I generally click through to their profile, read their tweets, look at the website, and then decide if that reviewer belongs on my list. I try and make a list of at least 10 potential reviewers and possible more, if time permits. This way I can get in the queue of their reading list and monitor what happens. If I get a review and a positive one (Which is what you are truly looking for), I add this reviewer to the permanent list of reviewers to use in the future.

Be aware that you need to take the time to find the right reviewers for you book, don’t just take anyone. A well written review will make the difference between book sales and hoping for sales.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet’s Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with authors in developing their recognition and marketing strategies.